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Umami Burger : ウィキペディア英語版
Umami Burger

Umami Burger is an American restaurant chain that specializes in serving hamburgers. The name refers to umami (savory) flavor, which is outside of the traditionally accepted tastes of salty, sweet, bitter, and sour. The restaurant was founded by Adam Fleischman, and is part of the Umami Restaurant Group. After opening its first location in Los Angeles in 2009, Umami Burger had branches in California and Florida as of 2013. Unlike most burger restaurants, it has waiter service and most locations have a full bar.
==History==
Fleischman was an aspiring screenwriter in 1998 when he moved to Los Angeles.〔 In 2005, while eating a double cheeseburger at In-N-Out Burger—a cherished indulgence of his—Fleischman pondered over the reason behind the popularity of burger and pizza restaurants in America. The word ''umami'' came to mind, a term he had seen on food blogs and in books by renowned British chef Heston Blumenthal. It was then that Fleischman envisioned the financial potential of expanding on the basic burger and its umami properties.〔 At the time, he was managing a wine business, BottleRock Wine Bar in Culver City, which he co-owned and later sold.〔〔 He then held a variety of consulting positions and started another wine bar.〔
In 2009, Fleischman went to Mitsuwa Marketplace in West Los Angeles and bought any ingredient he could find with umami properties. He experimented for a month in his kitchen mixing seaweeds, miso, fish sauce, soy, cheeses, and pungent dried fish with a blender. He then opened his first Umami Burger with $40,000 from his sale of BottleRock.〔〔〔 Located in Los Angeles on South La Brea Avenue,〔 it replaced a failed Korean-taco shop.〔
Fleischman later partnered with hospitality-group SBE, Nîmes Capital, and Fortress Investment Group to expand the chain.〔〔 After multiple openings in Los Angeles,〔 it expanded to the San Francisco Bay Area in 2011. The original La Brea location closed in 2013 after its four-year lease expired; the site could sit only 60 people and lacked a liquor license, and it no longer fit the company's plans.〔 Later that year, the first East Coast branch opened in Miami Beach, Florida, and New York locations were also scheduled to be opened.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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